Mastering Advanced Design: The Key to Marketing Excellence is a joint offering from SMU and Nanyang Academy of Fine Arts that is supported by SkillsFuture Credit. System design is the art of crafting powerful systems that are scalable, fault-tolerant and capable of handling heavy loads efficiently. This requires using tools like SOLID principles, design patterns …
Social impact design is about helping people; it is about designing the world in such a way as to improve everyone’s quality of life. Designers who focus on social impact are making an invaluable impactful difference for their audiences; unfortunately not every designer shares this sentiment and some may only care about making money. Advanced …
Optimizing your marketing tactics is essential to the success of any ecommerce venture, but what are the most effective strategies and tactics in today’s business environment? Successful companies understand that marketing must be treated like quality – an integral component of their operations, with systematic implementation. This new operating definition for marketing emphasizes customer relations. …
1. Creating a User Persona An important first step of UX design is creating a user persona. Its purpose is to provide an overview of your target audience – their goals, fears and frustrations should all be included here; this allows your design team to focus on meeting those needs efficiently. Furthermore, your persona should …
Transformative design prioritizes the needs of end-users and stakeholders by empathizing with them, co-designing solutions with them, and then implementing them in real world contexts. Environmental and social sustainability should also be prioritized during the design process, such as designing products and services that minimize waste while simultaneously increasing equity. Building an effective marketing strategy …
Pushing boundaries is one way for brands to engage new audiences and gain exposure for their content, but before overstepping your bounds it’s essential that you establish precisely what your motivations are before going too far. This course equips students to design music-themed graphics, such as album covers, concert posters, projections and t-shirt designs. In …
Top-quartile companies understand user-centric design is everyone’s responsibility and not a siloed function. In contrast to popular perception, most top-quartile design teams prioritize user centricity as an overarching strategic priority backed up with strong leadership that ensures everyone supports and contributes toward it. Designing for the Future Design can open a world of opportunities and …